Street Art in Buenos Aires

Buenos Aires made its mark on me and I got a chance to make a mark on BA thanks to street artist – Jola. I started working together with Argentinian producer Ana Bello filming some background interviews for a documentary on the BA art scene. I met Jola who asked me to be a model and here are some pics of the result. So, if you’re in BA – come and say ‘Hi’ at the corner of Sanchez de Bustamanto and Charcas in Palermo. More info about Jola http://yolastreetart.blogspot.com/

The idea of docutelling

Docutelling combines Documentary & Corporate Storytelling into one. There is an increasing trend towards authenticity and a focus on ‘real’ people in the communication’s industry.

We are more willing to consume media that is directly focused on us and our lives.

Normal corporate stories are often based on the premise – ‘tell, not show.’ They’re often told by employees of companies, such as bosses or managers.

Docutelling is more about showing, not telling. And the stories are all about the end user experience.

For example, if a construction company builds a school, instead of them telling us how they did it, we make a film about how the students’ lives have been improved.

There’s often this idea, especially in the business to business world, that products and services are too far removed from end-users for these stories to make a difference.

We’ve found that that’s not the case.

It doesn’t matter if you’re a B2B client or if you are consumer focused. The things you do, the products you make, impact people’s lives.

It’s those stories that we want to find and tell in a docutelling film.

Here’s a film about combining Documentaries and Corporate Storytelling into one film

Some films

Here’s a pitch film that I presented for Bodén & Co. Cool because we won the pitch.

Meetings & People – A film about Bodén & Co

Here’s an invitation which I wrote and presented for the opening of a new hall at Stockholmsmässan for Bodén &  Co

Two of 11 films that I presented and interviewed for Skanska through Bodén & Co. Let me know if you want to see more. Cheers!